The article in the Financial Times talks about different companys who make use of face to face marketing; discussing why this method has been so successful, particularly during the recession.

Little Dish gets a mention, because when we launched our tasty dishes in the chilled meals aisle we needed to make mums and dads aware of our recipes. Our community marketing leaders scheme was put in place to help get mums with little ones back into part-time work and spread the word about Little Dish wherever they live. This is now successfully carried out in different places all over the UK.

‘Community leader Jo Densley had a background in sales and marketing but gave it up when she had children. She said: “We’re all mums, we all know about feeding kids. I can’t imagine a big brand doing it in the same way – our size and ethics suit the community leader model.”’

You can register at the FT and read the article in full.